Cola Life – A great initiative

I came across this great idea this morning. I think it’s so great because the idea is so simple…one of the ‘how come no-one else has thought of this before’ ideas that are generally the best…

Courtesy of PSFK: “Having observed that Coca-Cola’s impressive infrastructure enabled it to deliver product to nearly every corner of the world, Simon Berry noted that the process still contained inefficiencies, namely wasted space. He felt that with a bit of intelligent package design this space could be used to transport desperately needed medical supplies to developing countries through Coca-Cola’s pre-existing distribution channels.”

Apparently, he has been trying to make this happen for 20 years and it is only now beginning to come to fruition. Just shows the importance of sticking to your guns and believing when no-one else around you does…

I really hope that this manages to happen on a global scale…